{
    "content_types": [
        {
            "type": "knowledge_article",
            "label": "Материал",
            "count": 220
        },
        {
            "type": "playbook",
            "label": "Система (playbook)",
            "count": 15
        },
        {
            "type": "hub",
            "label": "Раздел",
            "count": 22
        },
        {
            "type": "book_overview",
            "label": "Описание книги",
            "count": 13
        },
        {
            "type": "glossary_term",
            "label": "Термин",
            "count": 140
        },
        {
            "type": "book",
            "label": "Книга",
            "count": 13
        },
        {
            "type": "framework",
            "label": "Фреймворк",
            "count": 189
        },
        {
            "type": "learning_path",
            "label": "Программа обучения",
            "count": 8
        },
        {
            "type": "course",
            "label": "Курс",
            "count": 1
        },
        {
            "type": "open_source",
            "label": "Открытый код",
            "count": 55
        }
    ],
    "cases": {
        "count": 38,
        "note": "Кейсы — разборы вендоров, продуктов и стартапов внутри материалов."
    },
    "topics": [
        {
            "name": "AI",
            "slug": "ai",
            "url": "https://kzsaleshub.com/ai/",
            "count": 34,
            "subtopics": [
                {
                    "name": "AI-агенты",
                    "slug": "ai-agenty",
                    "url": "https://kzsaleshub.com/ai/?tag=ai-agenty",
                    "count": 10
                },
                {
                    "name": "Автоматизация",
                    "slug": "avtomatizaciya",
                    "url": "https://kzsaleshub.com/ai/?tag=avtomatizaciya",
                    "count": 8
                },
                {
                    "name": "AI в продажах",
                    "slug": "ai-v-prodazhah",
                    "url": "https://kzsaleshub.com/ai/?tag=ai-v-prodazhah",
                    "count": 3
                },
                {
                    "name": "Промптинг",
                    "slug": "promting",
                    "url": "https://kzsaleshub.com/ai/?tag=promting",
                    "count": 2
                },
                {
                    "name": "Риски и управление ИИ",
                    "slug": "riski-ii",
                    "url": "https://kzsaleshub.com/ai/?tag=riski-ii",
                    "count": 2
                },
                {
                    "name": "ИИ в продукте",
                    "slug": "ii-v-produkte",
                    "url": "https://kzsaleshub.com/ai/?tag=ii-v-produkte",
                    "count": 1
                }
            ]
        },
        {
            "name": "Лидерство",
            "slug": "leadership",
            "url": "https://kzsaleshub.com/leadership/",
            "count": 20,
            "subtopics": [
                {
                    "name": "Управление отделом",
                    "slug": "upravlenie-otdelom",
                    "url": "https://kzsaleshub.com/leadership/?tag=upravlenie-otdelom",
                    "count": 7
                },
                {
                    "name": "Стартапы",
                    "slug": "startapy",
                    "url": "https://kzsaleshub.com/leadership/?tag=startapy",
                    "count": 4
                },
                {
                    "name": "Стратегия",
                    "slug": "strategiya",
                    "url": "https://kzsaleshub.com/leadership/?tag=strategiya",
                    "count": 3
                },
                {
                    "name": "Решения и приоритеты",
                    "slug": "resheniya-prioritety",
                    "url": "https://kzsaleshub.com/leadership/?tag=resheniya-prioritety",
                    "count": 2
                },
                {
                    "name": "Найм и команда",
                    "slug": "naym-komanda",
                    "url": "https://kzsaleshub.com/leadership/?tag=naym-komanda",
                    "count": 2
                }
            ]
        },
        {
            "name": "Маркетинг",
            "slug": "marketing",
            "url": "https://kzsaleshub.com/marketing/",
            "count": 19,
            "subtopics": [
                {
                    "name": "Контент и экспертиза",
                    "slug": "kontent-ekspertiza",
                    "url": "https://kzsaleshub.com/marketing/?tag=kontent-ekspertiza",
                    "count": 4
                },
                {
                    "name": "Мероприятия",
                    "slug": "meropriyatiya",
                    "url": "https://kzsaleshub.com/marketing/?tag=meropriyatiya",
                    "count": 4
                },
                {
                    "name": "Выход на рынок",
                    "slug": "vyhod-na-rynok",
                    "url": "https://kzsaleshub.com/marketing/?tag=vyhod-na-rynok",
                    "count": 4
                },
                {
                    "name": "ABM и ключевые клиенты",
                    "slug": "abm-klyuchevye-klienty",
                    "url": "https://kzsaleshub.com/marketing/?tag=abm-klyuchevye-klienty",
                    "count": 2
                },
                {
                    "name": "Позиционирование и ценность",
                    "slug": "pozicionirovanie-cennost",
                    "url": "https://kzsaleshub.com/marketing/?tag=pozicionirovanie-cennost",
                    "count": 2
                },
                {
                    "name": "Поиск клиентов",
                    "slug": "poisk-klientov",
                    "url": "https://kzsaleshub.com/marketing/?tag=poisk-klientov",
                    "count": 2
                }
            ]
        },
        {
            "name": "Операции",
            "slug": "operations",
            "url": "https://kzsaleshub.com/operations/",
            "count": 34,
            "subtopics": [
                {
                    "name": "Метрики и прогноз",
                    "slug": "metriki-prognoz",
                    "url": "https://kzsaleshub.com/operations/?tag=metriki-prognoz",
                    "count": 7
                },
                {
                    "name": "Внедрение и сопровождение",
                    "slug": "vnedrenie-soprovozhdenie",
                    "url": "https://kzsaleshub.com/operations/?tag=vnedrenie-soprovozhdenie",
                    "count": 7
                },
                {
                    "name": "Процесс и методики",
                    "slug": "process-metodiki",
                    "url": "https://kzsaleshub.com/operations/?tag=process-metodiki",
                    "count": 5
                },
                {
                    "name": "RevOps и CRM",
                    "slug": "revops-crm",
                    "url": "https://kzsaleshub.com/operations/?tag=revops-crm",
                    "count": 4
                },
                {
                    "name": "Автоматизация",
                    "slug": "avtomatizaciya",
                    "url": "https://kzsaleshub.com/operations/?tag=avtomatizaciya",
                    "count": 2
                },
                {
                    "name": "Данные и BI",
                    "slug": "dannye-bi",
                    "url": "https://kzsaleshub.com/operations/?tag=dannye-bi",
                    "count": 2
                }
            ]
        },
        {
            "name": "Право",
            "slug": "legal",
            "url": "https://kzsaleshub.com/legal/",
            "count": 18,
            "subtopics": [
                {
                    "name": "Договоры",
                    "slug": "dogovory",
                    "url": "https://kzsaleshub.com/legal/?tag=dogovory",
                    "count": 8
                },
                {
                    "name": "Лицензирование",
                    "slug": "licenzirovanie",
                    "url": "https://kzsaleshub.com/legal/?tag=licenzirovanie",
                    "count": 3
                },
                {
                    "name": "Персональные данные",
                    "slug": "personalnye-dannye",
                    "url": "https://kzsaleshub.com/legal/?tag=personalnye-dannye",
                    "count": 2
                },
                {
                    "name": "Интеллектуальная собственность",
                    "slug": "intellektualnaya-sobstvennost",
                    "url": "https://kzsaleshub.com/legal/?tag=intellektualnaya-sobstvennost",
                    "count": 2
                }
            ]
        },
        {
            "name": "Продажи",
            "slug": "sales",
            "url": "https://kzsaleshub.com/sales/",
            "count": 124,
            "subtopics": [
                {
                    "name": "Переговоры и доверие",
                    "slug": "peregovory-doverie",
                    "url": "https://kzsaleshub.com/sales/?tag=peregovory-doverie",
                    "count": 24
                },
                {
                    "name": "Enterprise и тендеры",
                    "slug": "enterprise-tendery",
                    "url": "https://kzsaleshub.com/sales/?tag=enterprise-tendery",
                    "count": 18
                },
                {
                    "name": "Процесс и методики",
                    "slug": "process-metodiki",
                    "url": "https://kzsaleshub.com/sales/?tag=process-metodiki",
                    "count": 14
                },
                {
                    "name": "Пилоты и пресейл",
                    "slug": "piloty-presejl",
                    "url": "https://kzsaleshub.com/sales/?tag=piloty-presejl",
                    "count": 13
                },
                {
                    "name": "Discovery и квалификация",
                    "slug": "discovery-kvalifikaciya",
                    "url": "https://kzsaleshub.com/sales/?tag=discovery-kvalifikaciya",
                    "count": 10
                },
                {
                    "name": "Партнёры и дистрибуция",
                    "slug": "partnery-distribuciya",
                    "url": "https://kzsaleshub.com/sales/?tag=partnery-distribuciya",
                    "count": 5
                },
                {
                    "name": "Удержание и рост клиента",
                    "slug": "uderzhanie-rost-klienta",
                    "url": "https://kzsaleshub.com/sales/?tag=uderzhanie-rost-klienta",
                    "count": 5
                },
                {
                    "name": "Рынок Казахстана",
                    "slug": "rynok-kazahstana",
                    "url": "https://kzsaleshub.com/sales/?tag=rynok-kazahstana",
                    "count": 5
                },
                {
                    "name": "Поиск клиентов",
                    "slug": "poisk-klientov",
                    "url": "https://kzsaleshub.com/sales/?tag=poisk-klientov",
                    "count": 3
                },
                {
                    "name": "Карьера и роли",
                    "slug": "karera-roli",
                    "url": "https://kzsaleshub.com/sales/?tag=karera-roli",
                    "count": 3
                }
            ]
        },
        {
            "name": "Продукт",
            "slug": "product",
            "url": "https://kzsaleshub.com/product/",
            "count": 19,
            "subtopics": [
                {
                    "name": "Разработка и качество",
                    "slug": "razrabotka-kachestvo",
                    "url": "https://kzsaleshub.com/product/?tag=razrabotka-kachestvo",
                    "count": 6
                },
                {
                    "name": "Дорожная карта",
                    "slug": "dorozhnaya-karta",
                    "url": "https://kzsaleshub.com/product/?tag=dorozhnaya-karta",
                    "count": 3
                },
                {
                    "name": "Исследование клиента",
                    "slug": "issledovanie-klienta",
                    "url": "https://kzsaleshub.com/product/?tag=issledovanie-klienta",
                    "count": 2
                },
                {
                    "name": "Позиционирование и ценность",
                    "slug": "pozicionirovanie-cennost",
                    "url": "https://kzsaleshub.com/product/?tag=pozicionirovanie-cennost",
                    "count": 2
                },
                {
                    "name": "Рост через продукт",
                    "slug": "rost-cherez-produkt",
                    "url": "https://kzsaleshub.com/product/?tag=rost-cherez-produkt",
                    "count": 1
                }
            ]
        },
        {
            "name": "Технологии для продавца",
            "slug": "tech-dlya-prodavca",
            "url": "https://kzsaleshub.com/tech-dlya-prodavca/",
            "count": 16,
            "subtopics": [
                {
                    "name": "Инфраструктура и эксплуатация",
                    "slug": "infrastruktura",
                    "url": "https://kzsaleshub.com/tech-dlya-prodavca/?tag=infrastruktura",
                    "count": 11
                },
                {
                    "name": "Облако",
                    "slug": "oblako",
                    "url": "https://kzsaleshub.com/tech-dlya-prodavca/?tag=oblako",
                    "count": 4
                },
                {
                    "name": "Безопасность",
                    "slug": "bezopasnost",
                    "url": "https://kzsaleshub.com/tech-dlya-prodavca/?tag=bezopasnost",
                    "count": 3
                },
                {
                    "name": "Данные и BI",
                    "slug": "dannye-bi",
                    "url": "https://kzsaleshub.com/tech-dlya-prodavca/?tag=dannye-bi",
                    "count": 1
                },
                {
                    "name": "API и интеграции",
                    "slug": "api-integracii",
                    "url": "https://kzsaleshub.com/tech-dlya-prodavca/?tag=api-integracii",
                    "count": 1
                },
                {
                    "name": "ИИ в продукте",
                    "slug": "ii-v-produkte",
                    "url": "https://kzsaleshub.com/tech-dlya-prodavca/?tag=ii-v-produkte",
                    "count": 1
                }
            ]
        },
        {
            "name": "Финансы",
            "slug": "finance",
            "url": "https://kzsaleshub.com/finance/",
            "count": 23,
            "subtopics": [
                {
                    "name": "Цена и скидки",
                    "slug": "cena-skidki",
                    "url": "https://kzsaleshub.com/finance/?tag=cena-skidki",
                    "count": 5
                },
                {
                    "name": "Юнит-экономика и метрики",
                    "slug": "yunit-ekonomika",
                    "url": "https://kzsaleshub.com/finance/?tag=yunit-ekonomika",
                    "count": 3
                },
                {
                    "name": "Метрики и прогноз",
                    "slug": "metriki-prognoz",
                    "url": "https://kzsaleshub.com/finance/?tag=metriki-prognoz",
                    "count": 3
                },
                {
                    "name": "Оплата и дебиторка",
                    "slug": "oplata-debitorka",
                    "url": "https://kzsaleshub.com/finance/?tag=oplata-debitorka",
                    "count": 2
                },
                {
                    "name": "Инвестиции и раунды",
                    "slug": "investicii-raundy",
                    "url": "https://kzsaleshub.com/finance/?tag=investicii-raundy",
                    "count": 2
                },
                {
                    "name": "Бизнес-кейс и ROI",
                    "slug": "biznes-keys-roi",
                    "url": "https://kzsaleshub.com/finance/?tag=biznes-keys-roi",
                    "count": 1
                }
            ]
        },
        {
            "name": "HR",
            "slug": "hr",
            "url": "https://kzsaleshub.com/hr/",
            "count": 17,
            "subtopics": [
                {
                    "name": "Мотивация и вознаграждение",
                    "slug": "motivaciya",
                    "url": "https://kzsaleshub.com/hr/?tag=motivaciya",
                    "count": 5
                },
                {
                    "name": "Найм и команда",
                    "slug": "naym-komanda",
                    "url": "https://kzsaleshub.com/hr/?tag=naym-komanda",
                    "count": 4
                },
                {
                    "name": "Оценка и развитие",
                    "slug": "ocenka-razvitie",
                    "url": "https://kzsaleshub.com/hr/?tag=ocenka-razvitie",
                    "count": 3
                },
                {
                    "name": "Выгорание и нагрузка",
                    "slug": "vygoranie-nagruzka",
                    "url": "https://kzsaleshub.com/hr/?tag=vygoranie-nagruzka",
                    "count": 2
                },
                {
                    "name": "Карьера и роли",
                    "slug": "karera-roli",
                    "url": "https://kzsaleshub.com/hr/?tag=karera-roli",
                    "count": 2
                },
                {
                    "name": "Адаптация",
                    "slug": "adaptaciya",
                    "url": "https://kzsaleshub.com/hr/?tag=adaptaciya",
                    "count": 1
                }
            ]
        }
    ],
    "formats": [
        {
            "name": "Cloud (EN)",
            "slug": "cloud-en",
            "url": "https://kzsaleshub.com/cloud-en/",
            "count": 5,
            "kind": "series_en"
        },
        {
            "name": "Библиотека",
            "slug": "biblioteka",
            "url": "https://kzsaleshub.com/biblioteka/",
            "count": 19,
            "kind": "format"
        },
        {
            "name": "Блог",
            "slug": "blog",
            "url": "https://kzsaleshub.com/blog/",
            "count": 10,
            "kind": "format"
        },
        {
            "name": "Книги",
            "slug": "knigi",
            "url": "https://kzsaleshub.com/knigi/",
            "count": 13,
            "kind": "format"
        },
        {
            "name": "Облако",
            "slug": "cloud",
            "url": "https://kzsaleshub.com/cloud/",
            "count": 5,
            "kind": "series"
        }
    ],
    "systems": [
        {
            "title": "Sales OS",
            "url": "https://kzsaleshub.com/sales-os/"
        },
        {
            "title": "AI OS",
            "url": "https://kzsaleshub.com/ai-os/"
        },
        {
            "title": "Marketing OS",
            "url": "https://kzsaleshub.com/marketing-os/"
        },
        {
            "title": "People OS",
            "url": "https://kzsaleshub.com/people-os/"
        },
        {
            "title": "Company OS",
            "url": "https://kzsaleshub.com/company-os/"
        },
        {
            "title": "Startup OS: системный рост от идеи до масштаба",
            "url": "https://kzsaleshub.com/startup-os/"
        }
    ],
    "taxonomies": {
        "roles": [
            {
                "name": "AE",
                "count": 48
            },
            {
                "name": "BDM — развитие бизнеса",
                "count": 8
            },
            {
                "name": "Customer Success",
                "count": 4
            },
            {
                "name": "Коммерческий директор",
                "count": 5
            },
            {
                "name": "Маркетолог",
                "count": 15
            },
            {
                "name": "Основатель",
                "count": 36
            },
            {
                "name": "Партнёрский менеджер",
                "count": 5
            },
            {
                "name": "Пресейл",
                "count": 13
            },
            {
                "name": "Продуктовый маркетолог",
                "count": 2
            },
            {
                "name": "Руководитель внедрения",
                "count": 3
            },
            {
                "name": "Руководитель продаж",
                "count": 41
            },
            {
                "name": "Специалист по подготовке продаж",
                "count": 4
            },
            {
                "name": "Специалист по тендерам",
                "count": 4
            },
            {
                "name": "Технический менеджер по клиентам",
                "count": 3
            },
            {
                "name": "KAM",
                "count": 17
            },
            {
                "name": "RevOps",
                "count": 24
            },
            {
                "name": "SDR",
                "count": 19
            }
        ],
        "technologies": [
            {
                "name": "AI-агенты",
                "count": 16
            },
            {
                "name": "CRM",
                "count": 14
            },
            {
                "name": "DevOps",
                "count": 4
            },
            {
                "name": "Автоматизация процессов",
                "count": 23
            },
            {
                "name": "Данные и аналитика",
                "count": 17
            },
            {
                "name": "Интеграции",
                "count": 15
            },
            {
                "name": "Кибербезопасность",
                "count": 20
            },
            {
                "name": "Коммуникации",
                "count": 4
            },
            {
                "name": "Облака",
                "count": 11
            },
            {
                "name": "LLM",
                "count": 16
            },
            {
                "name": "RAG",
                "count": 2
            },
            {
                "name": "SIEM",
                "count": 1
            }
        ],
        "industries": [
            {
                "name": "Банки и финансы",
                "count": 4
            },
            {
                "name": "Госсектор",
                "count": 5
            },
            {
                "name": "ИТ и интеграторы",
                "count": 3
            },
            {
                "name": "Логистика",
                "count": 1
            },
            {
                "name": "Производство",
                "count": 2
            },
            {
                "name": "Ритейл",
                "count": 2
            },
            {
                "name": "Страхование",
                "count": 1
            },
            {
                "name": "Телеком",
                "count": 1
            }
        ],
        "framework_domains": [
            {
                "name": "AI и данные",
                "count": 44
            },
            {
                "name": "Качество и безопасность",
                "count": 12
            },
            {
                "name": "Маркетинг",
                "count": 25
            },
            {
                "name": "Операции",
                "count": 29
            },
            {
                "name": "Право и governance",
                "count": 12
            },
            {
                "name": "Продажи",
                "count": 49
            },
            {
                "name": "Стратегия",
                "count": 40
            },
            {
                "name": "Финансы",
                "count": 21
            },
            {
                "name": "HR и команда",
                "count": 17
            },
            {
                "name": "IT и разработка",
                "count": 37
            }
        ]
    },
    "index": {
        "updated": "2026-10-01T19:02:45+00:00",
        "documents": 676
    }
}